November, 1975

HIGH GEAR

Faces From Coventry Yard

Out past the University Circle area of Cleveland is an area called Coventry, which has become popular as a specialty shopping center. Health food stores, leather workers, book stores, all makes and kinds of pottery, paintings and macrame. All of this has recently been pulled together in a venture called Coventry Yard. And on the street level, in the rear, a terrific little salon called New World Faces is holding forth with a new concept in skin care and beauty development as old as the Pharoahs.

The Aloe Vera plant was used by Cleopatra to keep her skin. smooth and young. Over the centuries, men have attempted time and again to figure out a way to transport the plant of youth, bottle it and sell it. Well someone finally did it. And that is what New World Faces is all about.

The skin care products that New World's Faces use are at least 95%, more often 97%, Aloe Vera. Which means all natural, which means no chemicals, which means cultural beauty

development.

The object of all of this, according to Richard Decker, one of the workers at Faces, is to get people to come in looking for cosmetic assistance, and to leave with a natural beauty, developed with a complete skin care and natural make-up program.

Personalized programs for all and any problems that may trouble a person's conscious self may include hairstyling, dressing styles, carriage as well as the skin care and make-up programs that are taught to clients in the salon.

Some of the ways to accomplish the facial skin care goals are; a mud pack that tightens the pores and lifts out oils; and a facial lift that is done with a vitamin powder.

The lift is probably the most expensive item on the list, and yet is under fifty dollars. The standard surgical lift would cost in the area of $1500. I checked. The lift is composed of a mixture that tones the muscles of the face and neck area, much in the manner of isometrics one treat-

ment being equivalent to a full month of standard isometrics. Surgery stretches the facial skin, while Faces lift simply works through toning facial

muscles.

So for the results, which are phenomenal, if the program if properly followed, the price is certainly right. It requires four to six weekly treatments at Faces followed by a home program taught by Faces to insure proper implementation, and progress.

However, these are only two of the programs offered by Faces, as they do give complete advising for personal development. They do preparations for all kinds of photography, Black and White, color and theatrical. (They do not do the photography themselves, but simply prepare you for your picture).

The salon itself is simple and clean, but beautiful. The people who handle the customers are courteous, and really professional in their attitude and approach. Customers are immediately put into an atmosphere where they can relax, and feel comfortable in the confidentiality of their treatment. No more than two or three people are permitted appointments at one time, and the atmosphere is electric with creation.

The staff of Faces is starting to become popular for campus lectures and will become well known in the area, through a television appearance on Morning Exchange. The salon is open Tuesday through Saturday 11 am 6 pm, and Thursdays until 9 pm. It would be a good idea to drop in and see Richard or Nick and become one of the beautiful people.

2785 euclid heights blvd. cleveland heights, ohio 44106 (216) 321-6466

EW WALDS FACES

by appointment only

WELDS

FACES

New World's Faces... in Coventryard

A personal, expressive make-up salon, specializing in Skin Care, Make-up Artistry and Application.

Lessons and Consultation available to individuals, groups, organizations and businesses.

(216) 321-6466

By appointment only.

This Ad Good For 30% Discount

on Skin Care Consultation and Make-Up Lesson And Application

Through January 1, 1976